Google Ads & PPC
Google Ads campaigns built for leads, not just clicks
Reach customers at the exact moment they search for your product or service. We plan, build and optimise Google Ads and other paid campaigns to deliver the lowest possible cost per lead and sale.
What Is Included
Full-service paid campaign management
- Account audit and campaign structure built around your goals
- Keyword research, match-type strategy and negative keyword management
- Search, display, shopping, YouTube and Performance Max campaigns
- Ad copy and creative testing for higher click-through rates
- Conversion tracking set-up with Google Analytics and Tag Manager
- Landing page recommendations to improve conversion rates
- Bid, budget and audience optimisation every week
- Transparent monthly reporting on spend, leads and cost per lead
Why paid search matters
Google Ads puts your business in front of buyers with immediate intent. With the right structure and tracking, it is the fastest channel to scale predictably, and every rupee can be measured.
- Leads within days of launch
- Every conversion tracked and reported
- Budgets scaled only when the numbers work
Our Approach
How we manage your ad spend
A disciplined process that protects your budget and improves results every week.
Audit & Goals
We review any existing account, define target cost per lead and set up accurate conversion tracking.
Build & Launch
Campaigns, ad groups, keywords, ads and extensions are built from scratch with best-practice structure.
Optimise Weekly
Search terms, bids, audiences, ads and landing pages are reviewed and refined every week.
Scale What Works
Winning campaigns receive more budget while weak ones are paused, keeping cost per lead under control.
Who this is for
Businesses that need enquiries quickly and can handle more leads: real estate, healthcare, education, home services, B2B companies and e-commerce brands with clear margins.
What you receive
- Campaign strategy and account structure
- Conversion tracking and analytics set-up
- Ad copy, extensions and creative variations
- Weekly optimisation log
- Monthly spend and performance report
FAQ
Questions we are often asked
What budget do I need to start?
We work with businesses at many budget levels. The right starting budget depends on your industry and cost per click, which we estimate for you before launch.
Do you charge a percentage of ad spend?
We offer both flat management fees and percentage-based pricing depending on scale. Pricing is agreed up front and shown separately from your ad spend.
Can you run Meta or LinkedIn ads too?
Yes. We manage paid campaigns across Google, Meta, LinkedIn and YouTube and recommend the mix that fits your audience.
Spending on ads without clear results?
Get a free Google Ads account audit. We will show you where budget is being wasted and how to fix it.